If it’s good enough for the Swiss Army, should work for us…

Monday, April 25, 2011

Let’s face it, when’s the last time you heard of anyone wanting the fight the Swiss Army? I’m sure most are concerned they’ll get a can of “whoop-butt” opened on them and, of course having those cool red knives with the can openers, the Swiss Army is just the outfit to do it!

Ok, that may be stretching it a bit but there’s no denying that the Victorinox Swiss Army Knife is one of the most useful and instantly recognizable products in all of cutlery. Since it’s introduction in 1891 by Karl Elsener in the small village of Ibach, Switzerland, the Swiss Army Officer’s Knife has become synonymous with innovation in design and high quality manufacturing.

Ironically, Swiss Army Knives were an afterthought when Victorinox first entered the U.S market (which is what put them on the map). The story goes that while pitching their high grade kitchen cutlery to RH Forschner Co. after WWII, Victorinox tossed a few of the little red knives on the table. They told the story of how much American G.I.'s fell in love with them and suggested that Forschner “give them a try”. I think it’s safe to say the rest is history…

(to be continued…)

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