You smell… good!

Thursday, March 24, 2011

A funny thing happened to me after I decided to close Corrado Cutlery’s “brick & mortar” stores in 2004. About a year before that, as I was analyzing what was selling on the previous version of CorradoCutlery.com, I noticed that I was selling a LOT of Pinaud-Clubman products online. This spawned the idea that someday I might want to have a website just for Clubman which, in turn, led to a little late-night domain name browsing.

As I asked myself “what would be a good domain name for Clubman online?” it wasn’t too long before the Homer Simpson-esque “Doh!” came to me and I surfed over and bought www.ClubmanOnline.com... I stuck the name in my pocket and proceeded to forget about it as I went about the business of trying to keep a great old specialty store open during the worst recession in memory (up until that time anyway).

Fast forward to 2005… after closing Corrado’s and taking a little break after 20+ years of retail… trying to decide what would make a good online business that I could do on the side to keep my toe in the retail waters… once again – “Doh!”… and, in the fall of 2005, Clubman Online opened its virtual doors to the world.  This happened at a time when more and more of the larger drug store chains were carrying less and less Clubman yet the demand was still high. As Corrado Cutlery started life as a barber supply it seems appropriate that Corrado’s next incarnation started as a result of trying to do its part in keeping a great old product available to a wide audience…

(to be continued…)

Labels:

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home