This stuff ain’t cheap !

There is one unavoidable fact about high quality cutlery products… they ain’t cheap! Some merchants will try to side step the issue or gloss it over. I don’t do that. I don’t want to insult your intelligence. There are reasons why good cutlery is expensive and, one of the more challenging aspects about selling it, is explaining not only why it’s expensive but also why it is in your best interest to still buy it. Manicure sets are a great example…

High quality, German manicure sets from Dovo/Solingen can easily run you $200-$400. Each piece in the set has a cost (one or two nippers, one or two scissors, tweezers, files, etc…) and together they add up. Add to that the cost of a high grade leather case (and the exchange rate of dollars for Euros) and you’ve got a bit of an investment going. That’s the thing, though, you are making an investment… an investment in products that are going to work better and last longer – much longer…

It can be confusing when you look at a high end piece of cutlery and a knock off from a distance. They look similar. Once you get them in your hand and start using them, though, is where the similarity ends. Less expensive tools can seem more economical at first but when you factor in the reality that they don’t last and you have to replace them two or three times over the life span of a quality tool (and they don’t work as well to begin with) the cheaper ones don’t seem so economical after all…

(to be continued…)